This $2.9M Commercial Storge Is Quietly Overpriced

The math doesn't work at this price. Here's why the numbers fall apart.

This is a self-storage business listed at $2.9M, generating $4.3M in annual revenue and $354,934 in seller's discretionary earnings. At a 8.17x cash flow multiple, the asking price sits above the industry average of 4.30x for self-storage businesses. The profit margin is 8%, below the 67% industry average.

We ran this deal through the DealScore Pro Bulletproof Calculator to see how it holds up across all five scoring criteria. Here is the full breakdown.

Deal Snapshot

Key Metrics
Industry
Self-Storage
Asking Price
$2.9M
Revenue
$4.3M
Cash Flow (SDE)
$354,934
Cash Flow Multiple
8.17x
Industry avg: 4.30x
Profit Margin
8%
Industry avg: 67%

The deal snapshot tells a concerning story. Revenue of $4.3M with a 8% margin means the margins are tight and leave less room for error. The 8.17x multiple is on the higher side relative to the industry average.

Financing Overview

Using the standard 80/10/10 SBA deal structure (80% SBA 7(a) loan, 10% seller financing, 10% buyer down payment), here is what this acquisition looks like when financed.

SBA Financing Breakdown
Total Acquisition Cost
$3.1M
Includes SBA guaranty fee + closing costs
Down Payment (10%)
$290,000
SBA Loan (80%)
$2.3M
10-year term, ~10.5% rate
Seller Note (10%)
$290,000
Typically 2-year standby, then 5-year amort
Annual Debt Service
$442,937
Post-Debt Owner Cash Flow
-$88,003 / year
DSCR
0.80x
Bulletproof minimum: 2.0x
Stress Test (20% Revenue Drop)
Fails
Cannot cover debt at $3.4M revenue

Why the Numbers Matter

The headline number most buyers fixate on is the asking price. But the asking price alone tells you almost nothing about whether a deal is worth doing. What matters is what happens after you finance it.

The post-debt cash flow of -$88,003 per year is the real number. That is what you take home after every loan payment, every month, for the life of the loan. On a $290,000 cash investment, that is a concerning return, and it is below the $100K minimum threshold that the Bulletproof standard requires.

The DSCR of 0.80x means the business generates $0.80 for every $1 of annual debt payment. SBA lenders require a minimum of 1.25x. The Bulletproof standard requires 2.0x. This deal falls below both thresholds, which means any revenue disruption could put you in a position where you cannot make loan payments.

The stress test is where many deals that look good on paper fall apart. We model a 20% drop in revenue and check whether the business can still cover all debt obligations. This deal fails. A 20% revenue decline would leave the business unable to cover its debt payments, which is a serious risk in a financed acquisition.

Industry Context

📈 How This Deal Compares to the Self-Storage Industry

Self-Storage is one of the more stable acquisition targets. Demand tends to be recurring and local, and the skill requirements are well-defined. Lenders see self-storage as a relatively safer bet, with an SBA default rate of 2.9% versus the 16.8% all-industry average.

Multiple
8.17x
Avg: 4.30x
Margin
8%
Avg: 67%
Default Rate
2.9%
All industries: 16.8%

The self-storage industry carries a lower-than-average SBA default rate at 2.9%, compared to the all-industry average of 16.8%. The financial metrics on this deal raise concerns that would give most lenders pause.

Strengths and Risks

✓ What Works

  • Adequate working capital reserves

⚠ Watch Out For

  • DSCR of 0.80x is dangerously low
  • Purchase multiple of 8.17x is significantly overpriced
  • Post-debt cash flow of $-88,003 is below the $100K minimum
  • Fails the 20% revenue decline stress test
  • Key-person risk: verify the current owner's role in daily operations
  • Lease terms and renewal risk

Who This Deal Is For

Best fit for:

Owner-operators with industry experience or management background who want a business that cash flows from day one.

First-time buyers looking for a straightforward acquisition with manageable fundamentals.

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1.5 / 10
Bulletproof Verdict
This deal scores 1.5 out of 10 on the Bulletproof standard. The deal has some positive signals but no standout strength. The DSCR is too low, meaning a revenue dip could make loan payments unaffordable.

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Frequently Asked Questions

Is $2.9M a fair price for a self-storage business?

At 8.17x seller's discretionary earnings, this asking price is above the industry average multiple of 4.30x for self-storage businesses. Deals priced below 3.80x are generally considered favorable for buyers, while anything above 5.00x starts to look expensive.

What is a good profit margin for a self-storage business?

The industry average profit margin for self-storage businesses is approximately 67%. This listing operates at a 8% margin, which is below average, which warrants deeper investigation into cost structure. Margins above 62% are generally considered healthy in the self-storage industry.

Can I buy a self-storage business with an SBA loan?

Yes. Self-Storage businesses are commonly financed through SBA 7(a) loans using an 80/10/10 structure: 80% SBA loan, 10% seller financing, and 10% buyer down payment. For this $2.9M deal, that means approximately $290,000 in cash at closing. SBA lenders require a minimum DSCR of 1.25x, but conservative buyers target 2.0x or higher. This deal's 0.80x DSCR falls below both thresholds, which is a concern.

How much do self-storage business owners actually make?

Owner earnings vary widely based on revenue, pricing, and operational involvement. This self-storage business generates $354,934 in seller's discretionary earnings (SDE) before debt service. After SBA financing under the 80/10/10 structure, the buyer would take home approximately -$88,003 per year. That post-debt figure is the number that actually matters for a financed acquisition, because it reflects what ends up in your pocket after every loan payment is made.